REC
ESTUDIOFE
THE MOVING LANDMARK · TREATMENT V1
2.39 : 1
A monument to urgency. A landmark that moves because the water is rising.
It is an honor to be considered for a project of this significance.
The Moving Landmark is not just a campaign — it is a monument to urgency. A truth made physical. A landmark that moves because the water is rising.
At Estudio Fe, we have spent 18 years telling stories through image and motion — stories that demand to be felt, not just seen. This project speaks directly to that purpose.
What follows is our creative vision: a public awareness experience built around rising sea levels and climate change, produced as a visual and emotional marker of where the water may one day reach.
A project shaped through design, storytelling, fabrication, movement, and experiential engagement.
Each creative path is rooted in the same belief — that great art doesn't explain a crisis. It makes you feel it.
Climate change is just one of them.
We barely notice. Rarely listen. Often ignore the signs.
If we don't see it — it doesn't exist.
Seeing is believing.
That is why this project turns climate data into something physical.
Not a chart. Not a distant warning.
A landmark. A public object. A place where people can stand, look, and understand what may one day happen around them.
Relocated north — to where the southernmost point of Florida is projected to be in the coming years. Making climate change impossible to ignore.
↳ Reference · Key West buoy
The buoy becomes the hero piece.
Everything else in the experience orbits around it — the scenic structure, the screen content, the interactive layer, the route, the documentation, and the public conversation.
Built to travel. Designed to be felt.
Relocate the replica to where science says the land will be.
An interactive experience lets visitors witness the data.
A pledge screen turns emotion into environmental action.
↳ The original · Key West, FL · 1983
To keep the replica lightweight and transportable across multiple cities, we propose a structure of high-density expanded polystyrene EPS foam reinforced with a fiberglass shell and finished with a realistic concrete-textured coating.
This solution reduces weight by approximately 95% versus solid concrete, while maintaining the exact visual appearance and proportions of the original. The shell is UV-resistant, weather-proof, and fully paintable.
The result is a large-scale symbolic buoy installation inspired by the iconic Key West sea level marker, designed to move across multiple geographic points projected to be affected by future sea level rise.
One city at a time.
↳ Sea level projections based on NOAA data · Locations shown are for reference only
The journey can be structured as a modular route, allowing the project to scale depending on creative ambition, public impact, permitting, logistics, and reach.
Each location becomes a one-day public installation. Each stop becomes a marker.
Each marker helps audiences better understand the long-term impact of climate change — not as an abstract future, but as something connected to real places, real communities, and real streets.
The one you feel building beneath the surface — before anyone else notices it's coming.
The Swell gives the buoy an architectural presence. It is not a standard technical monitor setup.
It is a scenic support that integrates the screen as part of the installation, visually connecting the data, the object, and the environment.
Clean, sculptural, and public-facing.
A structure that suggests water, waves, sea-level rise, and the pressure of something approaching.
Symmetric fiberglass — frozen ocean, monumental.
Acrylic ribs: deep blue to transparent at crest.
Centered — surrounded, not yet swallowed.
The wave opens — ocean becomes the interface.
The installation can be developed with one screen or mirrored with two — depending on the desired flow, access, and public interaction.
One face creates focus. Two faces create symmetry, movement, and stronger circulation.
In both cases, the screen is not separate from the artwork. It is part of the experience.
Sea level projections mapped across Florida's coastline, year by year.
Visitors see which neighborhoods disappear first and where the new southernmost point will stand by 2060, 2090, and 2110.
The numbers are real. The urgency is undeniable.
This is where information becomes visible. A climate impact story told through maps, projections, motion graphics, and design.
Video and photo sequences show each future location as it will appear — streets submerged, landmarks half-underwater, familiar places made unrecognizable.
For example: Key West in 2060. Homestead in 2090. Pinecrest in 2110.
Not disaster. Not fiction. Just the logical consequence of the present, rendered visible.
This content can live as an immersive water visualization loop, a main explainer animation, or a location-based future simulation.
The format is flexible. The purpose is clear.
To help people see the future before it arrives.
A pledge screen collects digital signatures in support of environmental legislation — turning a moment of awareness into a moment of commitment.
The experience does not end with seeing. It asks people to act.
See it. Feel it. Sign it.
Around the buoy replica, we can install one, two, or several coin-operated viewing scopes — familiar public objects often found at landmarks, scenic viewpoints, and tourist destinations.
Here, they become more than binoculars. They symbolize the act of looking ahead.
A simple gesture — placing your eyes on the viewer — becomes a way to confront the future.
The viewing scopes can be developed as a modular experiential layer, deployed across any of the locations.
In a scenic version, each viewer reveals a static environmental image or projected future.
In a premium immersive version, each viewer integrates video playback — a more cinematic experience.
↳ Reference only · viewing scope as public object
Looking through the lens, visitors experience a fixed-point simulation. What they see is not the present, but a possible future based on sea level projections.
The buoy remains at the center of every scene. A constant. The only thing that doesn't move.
The landmark has traveled north. It now stands surrounded not by ocean, but by the people who can still change what comes next.
Around it, the viewing scopes become windows into different futures. Look through the lens, and the city disappears. What you see instead is a specific place — a real street, a real coastline, a real community — transformed by the sea levels projected for that year.
Once the buoy reaches its final stop, we propose giving The Cleo Institute something that lasts — a permanent landmark for environmental awareness, built to endure.
This is where the project can evolve from a touring installation into a fixed public symbol.
A permanent home for the mission. A place for the community.
A landmark that continues generating conversation long after the route is complete.
After the tour, The Undertow becomes a fixed environmental landmark — a permanent home for The Cleo Institute's mission and community.
The cave interior evolves into a living exhibition: water projections, climate data, and a pledge screen that keeps collecting voices.
The structure is already built for impact and public engagement. A permanent location gives it roots — and gives the cause a face.
↳ Interior · Concrete, water projections, pledge screen
Fiberglass waves frozen at the moment of breaking.
Visitors descend below the ocean surface.
Exact Key West replica — viewing platform.
Concrete, water projections, pledge screen.
It is not only something to look at. It is something to step inside.
The touring version creates awareness. The permanent version creates continuity.
Nothing wasted.
The project will also be documented as a complete visual journey, not only as a final installation.
A dedicated social media and documentation team can travel with the project, capturing each phase of the process — fabrication, transportation, installation, public interaction, and the movement of the buoy from city to city.
Photography coverage, video capture, drone coverage when permitted, and organized media asset delivery will allow the agency and The Cleo Institute to extend the life of the project beyond each physical location.
This documentation becomes a key communication layer: a cinematic record of the work, a source for press kits and PR materials, and a social content archive that helps the campaign continue generating attention throughout the full route.
The challenge is to capture every defining moment — and the public's reaction at every location: how people engage, stop, observe, photograph, ask questions, and interact in real time.
The Wave · four cities
↳ The Ribs · four cities
Aerial cinematography will play an essential role. Drone coverage will accompany each installation and remain on site for one or two days, depending on the duration of each intervention.
This approach allows us to document the immediate interaction between the installation and the public while also creating a more cinematic perspective — one that reveals the scale, atmosphere, and evolving presence of the project as it travels from city to city.
We believe this project has the potential to become a highly impactful public installation capable of generating meaningful conversation around climate change through design, storytelling, and experiential engagement.
A landmark that moves.
A marker of where the water may one day reach.
A public experience that helps people see, feel, and act.
This is your studio.
